Social Media Tips for Local Businesses
Build a consistent social media presence that connects with your local community.
Social media can be a powerful tool for local businesses, but it requires a different approach than what works for national brands. Here is how to build a presence that resonates with your community.
Show your work, not just your results. Before and after photos, behind-the-scenes footage, and work-in-progress shots help potential customers understand what you do and build trust.
Highlight your service area. Mention the neighborhoods, cities, and areas you serve. This helps people find you when they search for services in their area.
Be consistent with your posting. You do not need to post every day, but posting regularly helps keep your business top of mind with followers.
Respond to comments and messages promptly. Social media is a two-way conversation. Engaging with your audience shows that you care about customer relationships.
Share customer stories with permission. With your customers' approval, sharing their positive experiences can be more compelling than any marketing message you could write yourself.