Instagram Reels Best Practices
Discover what makes a Reel perform well and how to optimize your content for the Instagram algorithm.
Instagram Reels have become one of the most effective ways to reach new audiences on the platform. Here is what you need to know to make your Reels perform better.
Keep your videos short and focused. While Reels can be up to 90 seconds, shorter videos often perform better because they are more likely to be watched all the way through.
Hook viewers in the first second. The first frame and opening moment determine whether someone keeps watching or scrolls past. Start with something visually interesting or a compelling statement.
Use text overlays to reinforce your message. Many people watch Reels without sound, so adding text helps communicate your message even when the audio is muted.
Post consistently. The algorithm favors accounts that post regularly. Find a posting schedule you can maintain and stick to it.
Engage with comments quickly. Responding to comments soon after posting signals to Instagram that your content is generating engagement, which can help it reach more people.